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Choose the best platform for your e-commerce business

March 19, 2017

When it comes to building an e-commerce website, you’ll have a whole bunch of problems to be thought (like choosing a domain, host, brainstorming content, SEO etc), and choosing platform is one of them. After researching and considering almost popular platforms, I think 3 options below covered almost necessary needs of sellers. And in this article I’ll give you 3 choices which are 3 biggest e-commerce platform in market share at present time: Magento, Shopify, and WooCommerce. I’ll put it simply by classifying into pros and cons each type

 

1. Shopify

Pros

  • Simplicity: the first thing we hear about Shopify is we can easily create a beautiful, responsive website without much effort. With just few step, your site is designed in the most trending styles.
  • Speed and security: in order to secure customer information, data must be transferred through many layers that will decrease page loading time, But the more page is loaded, the more possibility customer will leave and go to competitor’s website. But with Shopify, you’ll get both without sacrificing any of them.
  • Customer support: one word: excellent. According to my own experience and others’, Shopify provides the most useful and fastest service than other platforms. Simple installation + good support = Create website quickly

​Cons

  • You can only customize elements the system gives you access and at this point, Shopify can’t compare to Magento
  • The price of this service is quite high compared to others. Woocommerce is free and Community Edition of Magento either. The price of Shopify includes monthly price, platform transaction fee, credit card fee and add-on fee. Furthermore, if you use basic package, they will claim 2% of total revenue and you only can upload 25 products.

 

2. Magento

Pros:

 

  • Magento fit nicely with the almost type of enterprise: if you are small and medium businesses, you can use Community for Edition free. As previously mentioned, Magento is built to scale so whether you’re selling 10 products or 10,000, Magento can handle everything.
  • With Magento, you can create your website exactly as you want. Especially, Magento also allows third party integration for various purpose like importing product etc. This brings Magento the flexibility that other platforms lack of, and make a Magento-based website can be easier to be looked and analyzed
  • Feature: no one can compare to Magento about this. Magento provides such features as managing multiple stores, supporting multiple locations, multiple languages, multiple pricing, multiple currencies and other features that outstand others. And they offer features basically the same thing that Shopify provides for a seemingly unrealistically high price.
  • Furthermore, Magento is good to SEO too

Cons

 

  • Hosting: in order to use Magento platform, it only should be hosted on dedicated servers. Running Magento on other normal servers like shared hosting can create slow or decrease user experience.
  • Developer: Magento has a large system which possesses over twenty thousand files and two hundred database tables. And because of the complex of architecture,  it’s hard to master Magento. As a result, it’s hard to find an authentic Magento developer and even if you can find someone, the price of hiring is sky high
  • Price: as you know, the price of Community Edition is free, But if you’re large business, you may need enterprise edition for better features and various customization, and they charge you about 18.000$ per year. In addition, the cost of buying dedicated server and hiring developers is more expensive than other platforms.

 

3. Woocommerce: WooCommerce is not actually a platform, it is a Plugin for WordPress, which is again an op en source Content Management System. With WooCommerce (also Magento) you'll need to choose and buy Domain and Hosting to install, manage and run platform, it's a little bit complex than Shopify

Pros

 

  • Free: This is the biggest advantage of WooCommerce. You have a WordPress website, then you just need to download this plugin, install and you’ve got a whole new store. Woo-commerce is cost-effective, as it features ‘freemium’ business model. This means the core software is free, but you may have to pay for some of the new additions or features.
  • Familiarity: If you already a WordPress user and you want to create your online store within it, it is logical that you would choose WooCommerce. It is simple to handle after you have got familiar with using WordPress and there are numerous video tutorials on the internet
  • Customization: just like Magento, Woo has high flexibility, and because it’s Wordpress-based, it’s easier to make your website exactly as you want. Woo can also have bunch of features and add-ons will customize your store for the best performance and appearance

 

Cons

 

  • Frequent update: WordPress usually update their software in order to fix bugs or enhance some features. But Woo can not run fastly like that. The old version of Woo might not be compatible with new version of WordPress. This can leave ones not knowing HTML frustrated when they try to get text and images to appear the way they want.
  • Expensive customization: while basic theme and plug-in might be free, but the premium ones might cost a lot more. And every theme is programmed differently so if you want to modify your website, developer might cost you a lot.
 

 

 

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