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5 common mistakes that SEO beginners usually make

March 17, 2017

Common mistakes in SEO

 

This article is written in order to send to me 3 years ago and every other young people who want to participate in SEO field for the first time. After struggling on the messy internet few years, I realised that the most crucial  thing with beginners is not how to looking for and learn knowledge about SEO, it’s about how to look for and learn proper knowledge of SEO as I (also you) found out a ton of information about search engine optimization from a thousand sources but I didn’t know what I have to to with them, determine which is wrong or right, and how to learn them. I think you’re too, so I write this article in order that you would be more insights and choose the appropriate road. I hope this list would help you recognize your mistake and walk you through right way


1. Underestimate keyword research


Beginners tend to minimize this step as much as possible and hastily want to do the follow-up like building a website or placing some backlinks in somewhere. If they’re lucky enough, they might find some proper easy keywords. But the majority of situations, the output would be like a disaster. Do you want to focus on highly competitive keywords so that when you search them on google you could see nothing but Amazon, Bestbuy or Ebay? Or, do you want to rank keywords that nobody’s looking for? If the answer is no, do research as detailed as you can.

Keyword Research


2. Pay attention too much about Search Engine
 

So, when thinking about SEO, we usually think about how to be indexed by google fastly, how we place internal links in the right place at the right time, or what we need to do in order to be crawled easily etc. Of course, you’ll have to think about and solve them, but not too much in the beginning of the process when you’re beginner. Because the first and only thing you should care is your users – people who will read your website. And by caring your users you’ll know what to do. I’ll put it this way:
When you click into a website, do you want to see an article exactly like the one you met on another site? Or read some information is outdated enough so it is qualified to be exhibited in the museum? And this situation, Sunday morning, you lazily lay in bed with a smartphone, you go to facebook and your friend is sharing a super hot news about your idol, then you click that link to that article, then you see messy horrible blocks mixed between image and text so you couldn’t know what parts you need to read and what part is ads or nonsense, would you get out the bed and start the computer and go to facebook and go to your friend’s profile and click that link again OR simply keep lying and go to other website has the news? Or do you want to wait 2958 seconds just to load a homepage? All those questions, if your answer is NO, either your readers.

Use responsive themes
 Using responsive website themes make visitors feel comfortable

 

3. Caring too much about users, and leave search engine alone


...though your work is flattering search engines (especially google). And google is exactly the same as many bosses in this world: if you want to flatter them, you must give things they love.
Google can make a billion or trillion calculations per second (or more), but that bot can not discriminate a cat in the picture is a cat or a dog, and it hates everything that can not understand. Thus, your beautiful posters or spectacular pictures in website is unappealing with google because it has no clue about pictures (unless you add a description – thing many people forget to do), search engine also can not fill any form then press enter to login, or understand such other non-text content as flash, java – that will display colourfully, lively and attractively under user’s eyes. Be sure you know search engine as much as knowing your boss.

 

Google is just a bot (and boss), be sure you know what it can and can't read
 

4. Do not notice little items


There’s some legwork that might not important as getting backlink or keyword research. But if you don’t do those will lead to decrease your ranking in SERP. For instances: simplify URL, add a contact page, policy page and about page to your site, add supplement tags, place internal links between posts have the same topic or register your website in Google webmaster, Bing webmaster, use platforms which are good for SEO like Mageno, Wordpress etc. Every time you read about some tips to optimize websites, write it down immediately, otherwise, you would forget it.


5. Do not track the progress


Tracking your progress of your website is as crucial as research keyword. If you do not give enough attention to your reader, or to the search engine, it might cause to decline your ranking but at least it works, in some way. But if you don’t research keyword or tracking data, it’s super terrible mistakes like you’re moving near the edge and darkness surround, and the possibility of falling is highly possible.

Use tracking software that provides traffic figure about your website


So, have google analytics installed on your site, keep tracking website figure daily, weekly, monthly and analyze the effect of every campaign that you’re running. And earn your own experience from that. Good SEO technic + Good Conversion Rate = Good Business

If you have any opinion about other crucial mistakes, feel free to comment here.

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