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March 19, 2017


Search engine optimisation (SEO) is a constantly changing field, one that requires effective planning and actionable tactics to succeed. For ecommerce retailers, keeping vigilantly abreast of latest changes in SEO is one of the most importances.

Having just entered 2017, this year is going to be an exciting and somewhat difficult year for many SEOs. Here are 5 best SEO strategies for your reference to implement your ecommerce business in 2017.


1. Go mobile


In the past you might have been reminded to get your ecommerce site optimised for mobile devices sorted when you had a moment, but moving into 2017 it’s no longer an after thought.



We are living in a mobile first world where more and more people use mobile devices for almost their internet purposes: discovery, research or social shopping activities,... and a lot don’t even own laptop. Mobile is getting more important than desktop. Therefore, instead of still attaching exaggerated importance to desktop optimization, focus on customer demographic using smart phones and develop a highly responsive website that looks good and mobile friendly with effective mobile SEO. Google is about to force SEOs to shift their mindset in this way and pays great attention to how mobile-friendly your website is and then ranks you accordingly.


2. Optimize for voice search


2017 will be the year of the voice search. People now can make shopping easier by fast and convenient voice search performed in different ways and on a wide variety of devices.. Clearly, optimizing for voice search is going to be a major key for your SEO success in 2017. Focusing SEO efforts on more long-tail keywords and full phrases, with websites that are set up to answer questions of searchers rather than simply targeting specific keywords may be a good choice. No longer can you simply target a specific keyword, but content and websites need to be more complex, ready to answer the questions that your users have.



3. Make a strong presence in social media


Today, Facebook, Twitter, LinkedIn, and Instagram,... are nearly ubiquitous in our lives. A single post showing up on someone’s timeline can interest the user to click it. They don’t just click, they share, comment, re-post, contribute, etc., , which can create an tremendous viral in social. Now, it really would be unwise to not strive to be a part of that.


Ecommerce marketers recognize the power of social media to connect with an audience. Social networks offer new ways to reach first-time customers, engage and reward existing customers, and showcase the best your brand has to offer. How to do that? Let add a social plugin or functionality into your eCommerce website platform that allows for sharing and “liking” across social media networks. These are plugins and features that effectively allow your users and customers to share their purchases and their favorite products they recently purchased. This will not only provide social proof, but it also can help you achieve better visibility on social media pages and on the search engines as a direct result.


4. Write quality contents

The quality of your content heavily impacts how well your website ranks in search engines. Always post unique, relevant, engaging and high quality content. You should avoid duplicate content for product descriptions. It’€s easy to use the product descriptions provided by the manufacturer, but you will simply end up resembling thin affiliate sites. It’€s best if you can create unique content for each product.



5. Optimize for User engagement


Onsite user engagement, such as bounce-rate, time spent on page, and the number of pages browsed demonstrates the effectiveness of those page elements that are intended to drive visitors to heed calls to action. In other words, user engagement is a great indicator of the likelihood of a conversion.

This metric seems be hard for search engines to detect and measure. However, user engagement is still an important thing for ecommerce stores to pay attention to if they want to rise in the ranks and get the most return on their SEO spend.

When evaluated all together, factors such as spending a long time on the site, having a lower bounce rate, more link clicks, and more users reading blog posts to the end, signals to Google that your site provides relevant content to users, which will get you ranked higher in organic search results.

Final thought
Whether you are just starting an ecommerce business or have run a web-store for a long time, picking up the latest trends and strategies in SEO will help you hold a stable position in the competitive ecommerce market. Success comes only to those who know the way to catch opportunities and update the latest changes in the market.



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