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4 big steps to start a successful ecommerce business

March 18, 2017

 

Ecommerce business is now a good choice for people who are planning to start-up. So how to start a successful ecommerce business? Follow 4 big steps below to get a good beginning:

1. Define your niche


Ecommerce market is so competitive. If you want to put your feet to that market successfully, the first things you should do is finding out a potential niche for you.

  • Let first determine what you are going to sell. A specific knowing about that will help you to get the right customers.

  • Then analyze market opportunities. Whether your products can meet customers’ demand or not? Is there a big enough market in the long term? Try to make clear market segmentation with specific opportunities and threats. The ecommerce space is competitive so look into areas where you have an advantage.

  • One more importance is finding out new trends of ecommerce market and customers to pick up if you don’t want to be behind the times.

Ensuring you have a viable product in the right market at the right time from the beginning will help lay a strong foundation for your ecommerce.

2. Build an effective ecommerce website

You cannot start your ecommerce business without a website so you should take care of how to build it effectively. You should choose a good platform to build your website, which makes sure 3 important factors: easy to use, friendly with worldwide customers and secure.

When setting up a website, you also think about its design because the creation of a website is a major factor in your success. You need to set up the theme, headers, and organize your products into easy to navigate categories.You have only about 30 seconds to persuade your customers to stay at your site, so let choose an attractive design that friendly with your customers and try to create more extensions comfortable for customers’ experience.

There are many platforms that can help you do those things such as Magento, Shopify,.. Of all, Magento is an ecommerce platform built on open source technology, which is considered as world’s most powerful ecommerce platform that provide fully tools for an ecommerce website’s success.

3. Do marketing for your website

Once you have built a website and your products are ready for sales, you need drive traffic to your website and ready for official launch. The potential customers are not aware of you among so many online stores and may go past you at any time unless you start doing promotion for your website. Driving traffic to your site and increasing search engine optimization (SEO) is essential, especially when you are a newbie. If you are a SEO beginner and short of experience, you can have experienced SEO-ers do it for you to avoid common mistakes in SEO. Besides, you should advertise your website too for more awareness. Social media advertising and SEO are believed to be nowadays most effective methods for you to increase customer awareness of your brand.

4. Maintain your business

Once everything is up and running, your final step is to keep it running. This includes taking care of technical aspects, such as working out any bugs on the site. You also need to manage the company inventory, make decisions about new and discontinued products, and take care of your customers to keep them coming back for more. Last but not least, keep working hard on ecommerce marketing using techniques such as promotions, sales, emails, and more so that your business continues in its success and increases your loyal customer base.

Take action right now!

Are you ready to start your own ecommerce business? Follow these steps with smart decisions to get success. It is just the beginning, it doesn’t need to be perfect, just good enough to get you started.

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